Client Results Snapshot: One Day - Handyman
Written by Matt Fisher on Nov 12, 2019
Above we have a recent snapshot of one day's worth of calls and webform enquiries for a Handyman client. This client has an ad budget of $50 per day.

You can see that there have been 2 repeat calls, so therefore if we ad the number of unique calls we have a total of 6 unique calls and 2 webform enquiries for a total of 8 leads. So the cost per conversion here is around the $6 mark.

When you consider also that these calls are exclusive to this client, he has a much better chance of charging a premium for his services.

We also ensure the wording of the ads that generate the calls focus on Quality Workmanship rather than being the Cheapest Handyman. By doing the right thing by the client and just charging a flat fee and focussing on QUALITY instead of charging per lead and then going for maximum volume of crappy calls that people in business simply don't want, our clients actually make money. And when you consider these premium calls work out to be just $6 in this snapshot, it's a goldmine for our clients.

Compare that to these huge shared lead companies that actually advertise that the customer can get the services of a handyman at up to 40% discount through them, and the fact that they farm the email leads (not even a phone call) to around 5 other handymen to bid on the job AND also charge in the vicinity of a whopping $35 for a shared lead (so I'm told), then you can really begin to see just how valuable our calls really are for our clients.

If you'd like to know more hit the blue button below...

Matt Fisher

Matt Fisher helps service based businesses generate inbound calls using digital marketing with a measurable return on investment. If you're interested in getting more clients or scaling up your business FAST then reach out and request a free strategy session today.
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