I'm sure you've heard how Newspaper Moguls are now struggling to make their Newspapers Profitable. Radio & Television Advertising has been drying up at a rapid rate. Billboards are going the way of the Dodo & Yellow Pages are virtually extinct...

Both of these companies are Titans of the Online Advertising Industry, but they perform very very differently and it's important to understand those differences if you don't want to chew up your Advertising Dollar with nothing to show for it....

David Ogilvy was a 1950's Stove Salesman turned Billionaire. He sold so many stoves he was asked by an enormous advertising agency to join their ranks and he quickly made partner. He was a master at Ad Copy and Direct Mail Advertising. But what made Mr. Ogilvy head & shoulders above his competitors was...