Above we have a recent snapshot of one day's worth of calls and webform enquiries for a Mobile Windscreen Repair Client. This client has an ad budget of $60 per day.
You can see that there have been 3 repeat calls and 2 Repeat Webform Enquiries, so therefore if we ad the number of unique calls and unique webform enquiries, we have a total of 7 unique calls and 2 unique webform enquiries for a total of 9 leads. So the cost per conversion here is around the $7 mark.