Posted on July 7th, 2017 
Digital advertising has become an essential method to help businesses grow brand awareness, leads, sales, and phone calls. However, if you’re already implementing it into your marketing strategy for your business, you might have come to the realisation that it’s tough to manage on top of all of your other business' priorities.

As a result, it’s easy for things to go wrong. Money often goes wasted due to ads being quickly thrown together at the last minute with weak copy and design. Not to mention, crummy targeting while also playing an absolute guessing game as to what combination of ads, budget, timing, devices, customer behaviour, location etc. is causing your phone to ring.

Because of how easy it is to make those mistakes as an entrepreneur focused on your own business, it’s important to know when you need to ask for help—especially if you’re not seeing any results from your current digital marketing campaign.

One way you can push the responsibility of getting an effective return on investment for your advertising spend off your plate, while steering your ad strategy in the right direction, is by partnering with a digital advertising agency.

if you feel it’s taking time away from your already busy day. It’s okay to ask for help. And, if that’s the case, I’m here to help you take that leap. Here are six benefits of hiring an Digital Advertising Agency for your Business:
1. Free Up Your Precious Time
This one’s pretty straight forward. We all know you’re probably too busy quoting jobs, doing jobs, driving, and organising sub-contractors to be wondering if your Digital Marketing is performing.

But, you definitely don’t want to slap things together when it comes to creating ad campaigns. It’s not a task you should be pushing off until the last minute. Especially if you’re not confident enough in what you’re doing.

So, if you’re looking to free up some of your precious time when it comes to scaling your business using digital marketing, a digital advertising agency is your answer. They’ll be able to get the job done, report on their results each day, and leave you stress free.
2. Delivers Affordable Results
Compared to traditional print methods, Digital advertising is completely affordable. But, only if you do it right.

There's a strong chance the budget will be blown out the window with every wrong bid for those who choose to fly by the seat of their pants with their strategy. A digital advertising agency can help you steer clear from making this mistake.

Hiring an agency to manage your digital ad campaigns can actually be far less of an expense than you might think - especially when compared to the cost of a full-time employee.

Let’s put it this way: if you find a hotshot that can successfully manage all the audience research, creative components, monitoring, and performance analysing, that person won’t come at a bargain if they are working exclusively for you.

In fact, a competent Digital Marketing Manager can command a salary upwards of $180,000 a year. Meanwhile, an agency already has a multiple-person team that can get the job done at a monthly retainer cost starting at less than $1,000

When it comes to placing your advertising strategy in the hands of experts for success that scales, it's money well spent as the returns are often immediate.
3. Offers In-House Expertise
Agencies focus on hiring the best-of-the-best — highly skilled employees who have what it takes to provide superior performance and value to clients. And, these employees work on a variety of campaigns for many different businesses. So, they have experience in what works and what doesn’t when advertising to specific audiences.

As if that weren’t enough, they also continue to enhance their skills while participating in training on a regular basis—attending conferences, seminars, etc. Whatever opportunities that are offered to them to help expand their expertise, they’re grabbing them by the horns.

And, no matter the amount of training or classes you take to try and get on their level, these employees are pros at what they do.

After all, they most likely have dedicated their careers to the advertising industry and serving their clients. So, there’s a pretty good chance you’ll find a leading team of advertisers to take you and your business very far indeed.
4. Gets You The Results You Want - Instantly
Agencies are agile—from strategy development to results. They move quickly because they know from experience the best routes to take to achieve peak performance.

The best part? They can have a campaign up and running in a matter of days if needed, which otherwise would’ve taken you longer to do on your own. And, if you change your mind about the original plan, they’ll analyze how the results will be impacted.

They hustle. They have heart. And, they’re constantly adapting and going with the flow. It’s their job. Changes are just part of it. Because of this, if they discover your Facebook ad isn’t trending towards the outcome you both had hoped, they won’t just let it sit and rot. And, then talk about what could’ve been fixed once it’s over.

Nope. That’s not how things work with them. They’ll do everything in their power to come up with ways to improve it—while it’s in progress—to give it the boost it needs to hit the bull’s eye.
5. Real Data Keeps You Current On What's Working Out There On The Street
We all know digital advertising can be intimidating. There’s a revolving door of changes, leaving you in the dust to start back at square one all over again.

Where can you ever find the time to read up on all the latest techniques that are getting real results? And, then apply the updates to your current strategies?

Luckily, an advertising agency has your back. They set aside time and energy to stay ahead of trends for the sake of their clients’ success. They must be up-to-speed and follow the latest developments. It’s all part of their job description. (And, this is exactly what we, at Instant Clients, do for our clients. Stick around until the end of this article to learn more.)

For this reason, the majority of advertising agencies take industry education very seriously, so you don’t have to spend countless hours studying.
6. Discover What Gets Real Results
We use the most advanced digital advertising and tracking software available anywhere in the world today. This allows us to determine EXACTLY what is causing your phone to ring with high value clientele and expanding that exponentially, whilst culling what's causing you to use up the majority of your budget on non profit producing keywords.

Google hides this data. Only through advanced software can this be realised.
Feeling Like Your Business Can Benefit From Partnering with a Digital Advertising Agency?
Here are some questions you should ask potential agencies in your search to find one that will not only offer a win-win partnership, but also give you the best return on investment for your marketing dollars.

> How long should my contract be? Should you even be locked into a contract at all? An agency should be able to understand your business and jumpstart your campaigns. But, it can take a few weeks to see the results. Just be sure to protect yourself from getting sucked into any long-term contract gimmicks. Because, as a paying client, you should have the ability to leave the relationship at any time and for any reason.

> What’s included each month with this contract? Contracts vary agency to agency. Ensure the pricing is clear and simple. Determine if you’ll be billed at an hourly rate, project rate, or retainer. And, be aware of what deliverables are to be supplied and when. This will help you know what to expect, safeguarding your business from surprises and scope creep.  

> What’s your track record for a businesses like yours? Vet their agency and ensure they have the experience to market your brand correctly. Also, take a look at their website and see if they’ve got a clear message to a clear audience. This will indicate they know what they're doing. No website? Steer Clear! A strong digital advertiser should be able to provide you with excellent, verifiable testimonials from past clients. After all, not all agencies can walk the talk.

> How do you handle client communication and collaboration? Communication is key to a healthy relationship. An agency that has implemented proper platforms and processes (like Daily, Weekly, and Monthly Reports) to manage client communication and collaboration wastes much less time. And, makes you feel like you’re their only client because they’re just that good at it.

> Who will be managing my account and executing the work? This may seem like a silly question, but some digital advertising agencies actually outsource their talent. It’s okay to do this for certain tasks. Though, if you’re looking to amplify your digital advertising, it’s much more comforting to know there are superstar digital marketing managers on staff.

> What’s your distinctive culture? When hiring an agency, you’re basically gaining new teammates. Be sure to partner with one that has values and a culture that meshes with your company’s personality. The chemistry should be there and you should look forward to collaborating with them at any chance you get.

> How will you measure the success of the marketing campaign(s)? Marketing and advertising shouldn’t be a giant black hole on your budgeting sheet that you dump money into. Thus, the agency should be able to support their campaign recommendations with real data—up-to-date, easy-to-understand (non-jargon heavy) reports on how things are going.

Ask questions on benchmarks, metrics, and analytics they use to measure success - Like being able to track the number of phone calls being generated. Also, be aware of when you can expect to receive reports on progress made towards these metrics. 

We could list 20 plus questions you could ask when evaluating a digital advertising agency to run your digital ads. But, this is just a guide. In the end, ask away on those that matter most to you. There’s no such thing as a dumb question. Your company's success is at stake.

The bottom line is: many small businesses are outsourcing various tasks, like digital advertising, to help their business thrive and stay nimble. So, if you’re ready to join forces with a digital advertising agency, you’ve got the insight as to how they can help and what questions to ask during your search.
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